Adverse effects of the hottest food packaging on t

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The adverse impact of food packaging on the "environment" and Its Countermeasures

in human social activities, production and sales activities for consumption are the most important links causing environmental damage, in which food, as a necessity for human survival, is the basic item of consumption. Controlling the environmental damage caused by consumption, especially food consumption, is conducive to the establishment of a resource-saving and environment-friendly society and the realization of sustainable development. Food packaging, the carrier of food, has become an integral part of food and one of the key parts of the impact of food consumption on the environment. Therefore, from the perspective of food packaging, this paper analyzes the causes of the adverse effects of food packaging on the environment, and puts forward corresponding countermeasures

I. adverse effects of food packaging on the environment

1 Over packaging

packaging, as an important part of commodity circulation, has played a certain role in expanding the production and sales of commodities. The fierce market competition, in a sense, has been manifested as the packaging competition of commodities. With the strengthening of the concept of packaging, some misconceptions about packaging have emerged one after another. Excessive packaging is one of the most serious phenomena. Many enterprises believe that under the condition of relatively stable commodity quality, the packaging of commodities can provide higher added value for commodities, and to a certain extent, it can affect the competitiveness of commodities in the market. It is precisely because of these values of packaging that in recent years, some foods have been over packaged, such as mid autumn moon cakes. Since April, 2005, Chongqing, Shanghai and other places have successively issued local laws and regulations to limit the excessive packaging of moon cakes. In early July, the national development and Reform Commission, the Ministry of Commerce one [the General Administration of Commerce and the General Administration of quality supervision, inspection and Quarantine jointly issued an announcement on restrictions on moon cake packaging and other related matters. Various moon cake manufacturers across the country have responded and launched plans to reduce moon cake packaging. However, it is not difficult for us to find moon cakes with exquisite packaging in the market.

2. using disposable packaging

with the development of society and economy, the fast-paced lifestyle requires convenient fast food, which also gives birth to a variety of convenient foods Product packaging. The range of convenient food packaging is very wide, ranging from single small packages to series of set meals. Its market goal is for busy people with a fast pace of life. Convenient food packaging has the following characteristics: it can be taken by one hand and eaten by one person at a time. It is not necessary to eat other food with it, and it is also not necessary to cook. Also avoid using any tableware, and do not require the use of a dining table. Due to the purpose and characteristics of convenient food production, enterprises use too many packaging materials in food packaging, especially disposable packaging materials, such as packaged instant noodles

3. Since the transformation from planned economy to market economy, enterprises have paid more attention to contact and communication with consumers. Product promotion has almost become one of the basic channels for enterprises to promote and publicize products to consumers. Due to the particularity of food, food enterprises regard promotion as one of the important ways to broaden the market and increase market share, and attract target consumers and some potential consumers by providing trial packaged food to consumers. Solid food to achieve green development is usually packaged in small packages, while liquid food is usually distributed in disposable paper cups. Although the promotion activities of enterprises are not frequent, if every food enterprise adopts this form of promotion, one side of meat wastes resources and is unfavorable to the environment; On the other hand, it can not lead consumers to save resources and protect the environment

II. Cause analysis

1 Based on the enterprise's economy, they lack the awareness of environmental protection. Due to the different understanding of what is an enterprise, the Chinese and foreign business circles and theoretical circles have been debating whether the enterprise's economy and society is a spear behind or a compatible and unified one. The debate on enterprise social issues abroad is mainly manifested in two views: one is the classical enterprise view, which believes that the only enterprise is to pursue profit maximization. A modern enterprise view that profit maximization is only the second goal of the enterprise. The discussion on enterprise social issues in China is also mainly manifested in two views: one is based on the enterprise standard view, which views the relationship between enterprises and society based on the profits of enterprises, takes economic value as the only measure of enterprise behavior, and believes that the greater the profits obtained by enterprises, the greater the contribution of enterprises to society. One is the social standard view, which views the relationship between enterprises and society from the perspective of society, puts serving the society first and the interests of enterprises second, and emphasizes the appropriate pursuit of the maximization of enterprise profits on the premise of meeting the material and cultural needs of society and serving the society. It can be seen that at home and abroad, since the emergence of the enterprise, it is natural for the enterprise to pursue profit maximization as a single goal. Recently, the understanding of the enterprise economy and society by the idle food enterprises is still in the understanding stage of the enterprise standard view, and the environment as a part of the society has not been widely concerned by the enterprises

2. The laws and regulations on food packaging are not perfect, and the supervision of relevant departments is not strong.

food packaging has been legislated in Europe, the United States and other countries, and has made corresponding provisions on reusable, renewable, including recycled materials. In particular, Germany has formulated a number of technical standards and defined the benchmark for improving the environment. The EU's packaging and packaging waste act was passed in december1994. It is a kind of environmental legislation. In China, as early as 1980, regulations and standards on food packaging were formulated. Taking a comprehensive view of these standards, it is more about the hygienic standards of packaging materials. Food packaging is still implemented by the food hygiene law. Although the food packaging law of the people's Republic of China has been promulgated, there are no clear indicators to regulate the reuse, recycling and waste of food packaging. The relevant government departments still lack effective management on the production, processing and use of food packaging materials, and there is a phenomenon of laissez faire. As a result, the production and use of food packaging materials by individual enterprises do not meet the requirements of environmental protection

3. Due to consumer preference, ignoring the guiding role of packaging on consumption

food is closely related to people's lives. Consumers choose a wide range of food, and unique food packaging can attract consumers' interest. Therefore, food packaging is a growing concern of food enterprises. In packaging design, consumers' cognition, preferences, needs and other aspects tend to be considered. Some food enterprises even do not pay attention to the development of new products and the improvement of quality after maintenance. They lack long-term planning in packaging positioning, and think that through fancy packaging, they can win the temporary trust of consumers, so as to absorb high commercial profits. To some extent, the design, material use and positioning of food packaging are caused by consumers' preferences. In fact, the function of packaging as a food carrier is not only to serve as a container and protect food, but also to provide consumers with convenience, ease of use, eye-catching advertising, knowledge of nutritional functions, and environmental protection of resource saving and waste recycling. This kind of food packaging caused by consumer preference ignores the guiding role of packaging on consumption

4. The inducement of economic interests and the demonstration effect of similar enterprises

the economic activities of enterprises are ultimately for the purpose of making profits, and food enterprises are no exception. Their daily goal is to sell food to make profits. Selling high-end products can make a profit, and low-end products can be used as high-end products, with lower costs and more profits. Driven by interests, it is easy for enterprises to lose their minds and sell expensive indigo products with high-end packaging materials or tie-in, so as to improve the value of food. There are many food production enterprises, and the similar foods they sell are easy to imitate in terms of market pricing and product design, with high similarity Consumers can only choose through the visual information provided by food packaging and the information conveyed by enterprises through various promotional activities of trial products. If the leading enterprises are not severely punished because their food packaging has an adverse impact on the environment, it will certainly encourage other food enterprises to take the same or similar ways to make profits

III. countermeasures and suggestions to improve quality stability and service life

1 Strengthen environmental awareness in the past, enterprises have always been regarded as a pure economic organization, whose only mission is to produce material products and maximize profits. However, with the development of the times, the expectations of the society for enterprises are changing, and enterprises are increasingly dependent on the society. As the basic system of society and the specific undertaker of a certain mode of production, enterprises have a certain responsibility for the environment. The so-called enterprise environment, American economic ethicist George Endler believes that it mainly refers to the commitment to sustainable development, which consumes less natural resources and makes the environment bear less waste. With the popularization of the concept of sustainable development, it has become a consensus to bring the environment into the field of enterprise society. An enterprise is not only an independent economic entity responsible to shareholders, but also an economic institution. It must establish and maintain a larger society. In terms of the impact of enterprises on the environment, it is necessary for enterprises to enhance their awareness of the environment. The fulfillment environment can not only provide a correct value orientation for the development of enterprises, create a living space for sustainable development for enterprises, but also promote the improvement of economic interests of enterprises

2. The urgent task for food enterprises to correctly position food packaging should be to give up the idea that food packaging depends on the psychology of consumers, to re position the packaging of products, to clarify the target market conditions of their specific food, the operation of similar products, the main consumer groups, and the leading spirit that the corresponding food packaging should embody, rather than blindly imitating the packaging strategy of similar products. On the premise of not pursuing packaging too much, we should step up the development of new products and improve product quality, because only packaging and products complement each other, can enterprises obtain the momentum for further development

3. Establish the concept of green marketing and adopt the concept of green packaging. After experiencing the concept of production, product, sales and marketing, the concept of green marketing came into being in the 1960s. With the acceleration of industrialization and urbanization, the development of social economy, the improvement of people's living standards, the living environment of human beings has suffered unprecedented pollution and destruction, and the awareness of human environmental protection has developed from germination to upsurge. It can be seen that green marketing has become the trend of marketing development. In the era when the trend of environmental protection is spreading all over the world, industrialized countries promote new trade protectionism by formulating environmental quality standards higher than those of developing countries, and take high environmental standards and human conditions as the means to restrict imports. Food enterprises should establish the concept of green marketing to replace the traditional marketing ideas for their survival and development. With the rise of green marketing, green packaging, which takes pollution-free packaging as an important part of marketing strategy, is also rising. Green packaging is a kind of packaging that not only ensures its own performance, but also meets the environmental requirements. According to the characteristics that green packaging should meet environmental requirements, enterprises are inevitably required to reduce packaging materials and make them as heavy as possible

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